On the occasion of Granfondo Torino Briko 2025, the main sponsor of the Granfondo, Briko, will give the opportunity to all those who bring a helmet to be scrapped to the company’s stand to take advantage of a bonus for the purchase of a new helmet.

The UpCycling initiative, carried out by Briko, allows you to bring back an old helmet, of any brand and year, to take advantage of the discounts on new helmets put on sale. Those who join will receive a bonus of 30 euros on a helmet with a value of more than 90 euros, and 15 euros for the purchase of a helmet with a value between 50 and 90 euros.

The helmets scrapped inside the special Briko UpCycling Boxes will then be collected and sent for recycling by Esosport, a brand active since 2009 in the recovery of end-of-life sports equipment, which Briko has chosen to turn to in order to maximize the efficiency of this initiative. Among other things, Esosport will produce the finisher medals of the race, all made of recycled material.

It will be possible to join the helmet scrapping initiative also in the points of sale available on the website.

On the occasion of Granfondo Torino, Briko will pay homage to all participants in the race with photos that will be made available on Endu.